Plans Turn To Reality

Friday, June 12th, 2015

Six months is a short time in the life of a 137 year old business, but Steelbro has spent that time busily getting things back on track. 

2014 was a year of planning, re-focusing and refining processes for Steelbro.  In December 2014, the New Zealand based company, which remains one of the world’s largest sidelifter operations, announced that it had been purchased by Australian transport equipment manufacturer Howard Porter.  Owners, Howard Porter recognised Steelbro’s strengths and have shown great commitment to growing the brand and supporting the sidelifter growth strategy.  Steelbro has emerged fitter and stronger…

To read more Trailer Magazine June 2015

Reproduced with kind permission of Trailer Magazine

New Partners for Steelbro

Friday, March 27th, 2015

Further to the news of Howard Porter’s recent acquisition of the Steelbro global side lifter business,  Steelbro is pleased to announce that Howard Porter will commence manufacturing trailers for Steelbro sidelifters in the Australian market.   The trailers will be manufactured to Steelbro specifications and to the high quality standards expected by customers of this brand.  This development will be supported by Steelbro’s experienced engineers along with the Howard Porter design and production teams.  The change to Howard Porter trailer manufacture means that all elements are now produced “in house” ensuring better control of quality and lead times for our customers.

Howard Porter will undertake the complete assembly of sidelifters for WA customers out of its Perth manufacturing facility. For customers on the eastern seaboard Pacific Materials Handling (PMH) will provide assembly of the cranes and controls for Steelbro sidelifters.   In addition to assembly Pacific Materials handling will also undertake service and support from their facilities in NSW, Victoria, Queensland, South Australia and Northern Territories.  This arrangement will ensure that customers have ready access to the extensive experience of PMH staff acquired under the purchase of Freightquip by PMH last year.

The aftermarket product support activities undertaken by PMH will be complemented by those already in place with Steelbro’s existing national network of service agents :

  • Transquip Services in South Australia,
  • WA Haulage Repairs in WA
  • Howard Porter in WA

Steelbro Sidelifters in Australia will continue to be sold by Steelbro’ Rodney Steel who will be supported by Roy Lombardi, Matt Lazzarich and Vled Pesich from Howard Porter.

Should you require further information, please contact:

Roy Lombardi
Managing Director
Howard Porter
0408 900 571

A new life

Friday, March 27th, 2015

After going through a phase of reorganisation that saw the long-standing company being sold to Western Australian OEM Howard Porter, Steelbro says it is now well positioned to expand its market share on a global scale.

The Steelbro name is making headlines again, with WA-based trailer manufacturing company Howard Porter taking over the 137-year-old business. According to Alex Evans, Sales and Marketing Manager at Steelbro, the acquisition will strengthen the brand’s manufacturing capacity considerably and gives the company a strong platform for the future.

Trailer Magazine February 2015

Reproduced with kind permission of Trailer Magazine

Steelbro’s lift for Lawson

Friday, March 27th, 2015

At Lawson Sideloader Services, everything is about providing fast, efficient and reliable service. With the secret formula for a successful business, the company is growing at a remarkable rate. Lawson has plans for yet more growth and expansion, and has 15 new bridge leg sidelifters on order with Steelbro to add to the 22 sidelifters currently operating in their growing fleet. Part of Lawson’s exciting growth plans

Deals on Wheels November 2014

Reproduced with kind permission of Deals on Wheels

Steelbro choose TMC Trailers to supply sidelifters in New Zealand

Wednesday, April 16th, 2014

Steelbro is pleased to announce the appointment of TMC Trailers Ltd as its manufacturing partner and Distributor of Steelbro sidelifters for the New Zealand market.


TMC Trailers will commence supplying the complete range of Steelbro sidelifters.  The company will manufacture sidelifter trailers to Steelbro specifications and high quality standards with the support of experienced Steelbro engineers.  Christchurch based TMC will be responsible for the complete assembly of the sidelifter unit and delivery to Steelbro’s valued customers.

TMC will also be the sole Distributor for Steelbro sidelifters in New Zealand and units will be sold by the TMC sales team headed by Richard Currie and supported by the Steelbro sales team.

As a business partner, TMC will provide Steelbro and its customers with a significant competitive advantage through:

– High quality trailer production to Steelbro’s exacting quality and specification levels.
– Dedicated production and assembly operations including highly skilled and trained manufacturing personnel.  The personnel include key staff from Steelbro’s Christchurch factory.

The partnership brings together the best of two companies – TMC with over 65 years experience manufacturing trailers in New Zealand together with Steelbro’s strong brand and reputation in the New Zealand sidelifter market.

This change in the supply process follows the recent announcement that Steelbro would cease production at its Christchurch factory.

Steelbro sidelifter cranes and control systems will continue to be manufactured by Steelbro at its overseas manufacturing facility.  This purpose built factory has supplied sidelifter cranes to its Global customers for many years.

Alex Evans (Sales Manager at Steelbro) stated “This is an exciting development for the Steelbro brand in the New Zealand market.  Like Steelbro, TMC has a proud tradition in the New Zealand Transport Industry and our combined strengths will ensure that we exceed our customers’ needs and expectations.”

Paul Currie (Managing Director at TMC Trailers) added “TMC is proud to be selected by Steelbro as its manufacturer and Distributor of sidelifters in New Zealand. The Steelbro product is a market leader in terms of design, quality and reliability and we look forward to supplying sidelifters to the New Zealand market.”

For more information, please contact:

Richard Currie                                                                    Greg Muirsmeath
Tel 021 482 259                                                                  Tel 03 348 8499